PERSONAL PROJECT: Font Design
Z3NON
A bold retro-future font ~ cosmic, weighty & groovy. Each letterform began with a rounded edge box as the base and ovals as a way to create negative space. In instances where the oval was not enough, a series of simple additional arced or straight cuts were made. What resulted is a unique and original font with a lot of personality. Stylistically, the font has a space-age feel while possessing sleek, futuristic characteristics that ultimately make it feel fresh. It is not meant to be a go-to font for articles with a lot of text, but meant to expand ones library and in the right moment it will bring a lot of energy and major impact.
The Z3NON font was licensed by Nike for their global, and multi-platform campaign "YOU GOT THIS". It was a mission-driven effort to encourage girls in sport and address real problems. They created a series of films where young girls talk with Nike athletes and creators about their fears, challenges, and the ups and downs of playing sports. The content normalizes vulnerability — the girls openly discuss when they wanted to quit, when they felt insecure, and how they push through. It features top girl athletes like Jordan Chiles, Rayssa Leal, Bebe Vio, and others sharing their own stories of struggle, perseverance, and confidence.
CREDITS
Role: Type Designer & Graphic Designer
Z3NON can be purchased through the Monotype Font Platform
