Sarah Bachman Studio

New logo and icon for Outdoor Voices. I led the brand re-design in partnership with Little Plains Agency. For this new chapter, Ty & Tiffany wanted an evolution to the iconic and recognizable OV branding. Something familiar, yet something new. Together, we chose a retro-styled typeface, Nordique Pro, and created a unique icon with similar line weight. I used the geometry of the O & the V to create a dynamic logomark designed for movement, recreation …and doing things. Lastly, I added in a secondary touched by hand OV script mark to match the playful-forward clothing, and signify a seal of approval from the OG OV leadership.