Sarah Bachman Studio

Revitin is the world's first prebiotic toothpaste, made of all natural ingredients, safe to swallow, and created by Dr. Gerry Curatola to help improve the customer's oral biome while tasting great. I worked in partnership with Little Plains agency to craft a full brand transformation. We wanted to highlight the beautiful ingredients as hero elements, and give a rich, textural feel to the packaging. I began by illustrating the ingredients with colored pencil to incorporate into the label design, sourced new tubes, created custom caps, and oversaw the production of the product primary and secondary packaging. I led the direction for the evergreen and continued brand photography as well as art direction for the website. We featured rounded approachable Ul and elevated but earthy typography such as Rza Light. The brand has seen significant growth since the re-launch and I continue to work with the team regularly on product development and guiding the brand’s photographic identity.