CLIENT: Derek Lam 10 Crosby
ROLE: Fragrance Brand Launch
Derek Lam 10 Crosby
Conceptualized the advertising campaigns, designed the packaging, and produced additional content for the launch and beyond. We collaborated with Supermarché to create a “binge-worthy” set of 10 Films that took place on Crosby Street, each titled and written to the individual names of the fragrances. I designed a microsite where the films could live on Derek Lam’s website. Additional content included a movie poster, event collateral, and BTS content. I produced final print and digital advertisements as well as marketing materials, designed seasonal gift sets, and created and hand packed product gift seedings.
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CREDITS
Role: Art Director for Campaign, Still Life & Web + Package Designer
Agency: Butterfly Beauty
Creative Director: Marcia Mossack
Photographer: Richard Pierce, Ted Morrison, lifestyle photography by Ryan Ulsh
FILM CREDITS
Executive Produced by: Supermarché
Directors: Benjamin Dickinson, Celia Rowlson-Hall, Andrew Zuchero, Albert Moya
Written by: Rightor Doyle
